While a picture is worth a thousand words, ad copywriting must work even harder, selling a product or service with just a few lines of content. Marketers have a limited character count to grab the audience’s attention, meaning ads must be punchy and leave a lasting impression. Are you looking to maximize your copywriting capabilities…
How does content marketing work? Content marketing works by offering readers informative and useful material that provides insight and value. Using blogs, eBooks, social media posts, graphics and videos, content marketing attracts potential customers, keeps them engaged and moves them further along the sales funnel. It’s a cornerstone of digital marketing, integrating seamlessly with strategies…
Ever heard of someone driving on the roads blindfolded to take their road-safety instincts for a spin? Me neither. But I hear about people experimenting with the marketing equivalent more often than I’d like to. Driving marketing initiatives without consumer insight or data analysis removes the one thing you need to advance safely: Your vision….
Picking SEO software is a bit like finding your favorite chef. You can’t quite figure out what’s happening behind the curtain, but you keep coming back for more of those tasty dishes. SEO is always a long-term game, and every tool just gives you their take on “content quality.” So before you commit to a…
If your website’s content doesn’t rank on the very first search engine results page (SERP) of Google, Bing, DuckDuckGo or any other search engine, it may as well not exist for most people. Not only that. Even on SERP page one, there are sharply diminishing returns, in terms of click-through rate (CTR) for all search…
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Every now and then we come across a marketing campaign that transcends the trade and errs on the side of, dare we say, art. Much like a musician who defies genre, marketers have been known to push the boundaries of what they can achieve with messaging, utilizing innovative digital marketing strategies to captivate and engage…
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Organic Click-Throughs If you try to add too many keywords to your blogs, Google docks you for stuffing keywords. Instead, focus on one main keyword per blog post and only use it naturally. Keep in mind that related words and phrases, sometimes called semantic keywords, can be used in addition to the original keyword. Backlinks…
2. Blue Corona While BKA is a boutique SEO-focused operation, Blue Corona is part of an expansive full-service digital marketing system. This brand is a wing of EverService business solutions that targets marketing for local companies. They also offer PPC, web design, and TV ads. They’re a good solution if you’d prefer a larger company…
It’s no surprise that money matters remain the most pressing challenge for small businesses. Naturally, such companies look to save money on SEO (search engine optimization) and other marketing efforts. Fortunately, advanced tools are giving businesses the ability to handle some of the basics of SEO on their own. Discover how to maximize your SEO…
A Deloitte study found that 79% of companies expect artificial intelligence (AI) to transform their organizations in the next three years. Naturally, this shift has meant big changes in search engine optimization (SEO) content and AI for marketing. As with any powerful tool, using AI in SEO can be helpful or harmful. Learn the essential…
Read More “SEO Content and AI: Key Do’s and Don’ts in 2024” »
